BRANDING &
CREATIVE DIRECTION
At Prospective, we build brands that are both culturally attuned and visually sharp. From naming and brand strategy to art direction and identity design, we guide the entire process - concept to execution - with clarity and intention.
what we can do
• Brand Identity Systems
We build comprehensive brand kits tailored to your business - including logo design, colour palettes, font systems, visual moodboards, iconography, tone of voice, and brand guidelines.
• Creative Direction & Visual Strategy
From campaign development to lookbooks and launch rollouts, we provide end-to-end creative direction with a strong visual narrative. We guide everything from initial concepts to how your brand is experienced online and offline.
• Photoshoot Curation & Production
We specialise in the full spectrum of visual content production - including creative styling, casting, location sourcing, shot lists, art direction on set, and post-production retouching.
• Concept & Campaign Development
We help you define and execute strong creative concepts - from seasonal campaigns to one-off activations.
• Launch + Digital Asset Readiness
Whether you're starting from scratch or rebranding, we make sure you're ready to launch with everything from social media templates and website-ready files to brand decks and digital style guides.
Contact us.
info@p-prospective.com
Victoria | Sydney